With the huge popularity of Twitter and Facebook, poor LinkedIn has kind of fallen to the wayside. The question is… are you making a big mistake my not including LinkedIn in your social medial strategy?
Last week, I wrote a post comparing Google Plus and Facebook. Facebook is the king of the mountain, but Google is gaining ground. Last time I checked, Facebook had over 750 million users. Think about that for a second. There are only 312 million people in the entire U.S. If Facebook was a country, it would be the third largest country in the world! Everyone is on Facebook, but not too many are on LinkedIn – so why bother?
The biggest reason is the audience. LinkedIn has a very different audience than Facebook. Facebook is much more personal. First day of school pictures, birthday announcements, divorce updates – whatever. LinkedIn is more geared towards businesses. You won’t find too many people playing Farmville on LinkedIn. With over 100 million users, that makes LinkedIn a pretty big group of potential contacts for your business – so why not add them to your marketing efforts. With programs like Tweetdeck, you can update Facebook, Twitter and LinkedIn all at the same time – so it is really zero extra effort.
Take the photography business as an example. If your clients are stay at home moms with small children, Facebook is obviously the place to be. That is where you will find them in droves. However, what if you want to promote business headshots? You would be better served trying to reach those types of clients via LinkedIn.
There is no perfect social media platform – they all have their own strengths and weaknesses. The great part is – you don’t have to choose. Incorporate all of them and then track the results. You might be surprised how many people locate you through the other channels. Like I said before, it is only a minimal amount of extra effort – so why not?
Has LinkedIn worked for you? Let me know what you think!