Could you use more visitors to your website or more customers walking in your front door? If you are struggling to get the word out to potential clients, you might want to consider a more “space age” approach.
Last week, I was lucky enough to get my hands on a copy of Launch by Michael Stelzner. The book equates marketing a business to launching a spaceship and the focus is on helping you create the “fuel.” I’ve been a fan of Michael’s Social Media Examiner website for the past year or so and found it have a great deal of info, so I knew the book was a safe bet as well! The book is very easy to read, as Stelzner has broken the information down into pretty simple parts.
Now the whole spaceship theme was a bit of a blessing and a curse – at least for me. At times, it got a little repetitive – but it DID help to keep things straight. For better or for worse, you were constantly reminded of the big picture and how each component contributed to the goal. What I really liked was how the book provides several specific examples of how to reach each goal. It doesn’t just say, “come up with good content” but rather, it gives you several good ideas for creating the content.
I’ve read a ton of books on marketing and I still found myself jotting down notes as I read through Launch. Whenever I give a program, I always tell the audience that my goal is for them to come away with at least ONE concrete, do-able concept that they can use. If you take the time to read this book, I’m confident you will easily get your one concept. In all honesty, you will probably get a bunch more!
If you think your business could use a little boost, drop by the bookstore and check out a copy: Photo Education Bookstore
What more can I offer you? Well how about a FREE copy of the book? That’s right, we have a free copy to give away to one lucky reader. All you have to do is leave a comment and tell me you would like a copy of the book. If you want to double your odds of winning, you can also tweet:
I just entered to win a free marketing book from @larryphoto http://lourceyphoto.com/
You have until Friday, July 22 to comment and/or Tweet the message- so enter today!