It’s very east to get so busy with your daily workflow that your marketing efforts slowly disappear. It isn’t a matter of doing a major marketing push at the beginning of the year- it’s more important to keep a steady effort THROUGHOUT the year. Now since I’m as disorganized as the next guy, I had to come up with a system to make sure I got it done. Thus, Marketing Mondays was born.
Here is how the Marketing Mondays strategy works:
Every month, I set aside two or three Mondays and mark them on the calendar as MM. What this means, is that I will spend the first half of the day marketing my business in one way or the other. From there, you have to decide what kind of marketing would give you the most benefit and start working. Today, drumming up business goes beyond placing an ad in the Yellow Pages or sending out a thousand postcards. Here are some things you can try on your next Marketing Monday.
1. Send out an email newsletter. Every advertising expert will tell you that it is far less expensive to retain an existing customer than to find new ones – so it’s important to keep in touch with your current fans. It doesn’t take more than an hour or two to whip up a simple email newsletter and send it out to your database. I use Constant Contact for my newsletter because I love the tracking features it offers. In my opinion, this is one of the best uses of a Monday!
2. Ok- so what if you haven’t ever taken the time to compile a list of your clients’ emails? How can you even send a newsletter? If you fall into this category, then you should spend your Monday building up a current client email list. Go through your old emails and see how many clients you can find and add them to the list. Then pick up the phone and start calling them-starting with your best clients. Just tell them you are updating your database and realized you don’t have their current email address. As an added bonus, you will probably have a few say, “Oh, I’ve been meaning to call you….” Once you have built up your email list, jump back to #1 and start marketing to them!
3. Visit venues. If you are an event photographer, you need to make yourself known to the wedding venues. If there is a place you would like to get in with, drop them by a sample album and say hello. You can also email some event coordinators and send them a link to your online portfolio. The more people who know about you, the more your phone will ring!
4. Work Facebook. Don’t cruise around and check up on your old high school pals. Make a focused effort to do some marketing. Upload an image or two and ask people to comment. Seek out clients on FB and become friends with them. It’s all about getting your name out there… over and over.
5. Educate yourself on marketing. Go to the library and check out some books on marketing or go online and buy a few from Amazon. (here are some recommendations) Educating yourself on being a better marketer will allow you to make better use of all your future Marketing Mondays. No matter how marketing-savvy you are…. there is always room for improvement.
So right now- while you are thinking about it- get out the calendar and mark off a few Mondays. Remember, if you don’t plan it, it probably won’t happen!
Also, I’d love to hear your thoughts. If you have something that would be a great Marketing Monday activity, leave it in the comments below. Let’s hear your ideas!!!