I managed to drag myself to the gym this morning to try and get in a little cardio. I absolutely hate doing it- but it has to be done. While I was there, I noticed a few things that were not too different from the photography world. The people at the gym were having the same problems and making the same mistakes as photographers. Sound far-fetched? Let me give you a few examples.
No matter where you work out, there is undoubtedly at least one Talker. The Talkers are the guys who spend about two hours at the gym, but only work out for about 10 total minutes. The rest of the time they are standing around talking to the other people who are working out. This is like the people who go to the photography conventions, but don’t sit in on any of the classes. Working out your brain isn’t always fun or easy, but if you want to grow your business, you need to pick up a few new tricks. If you are just going to conventions to socialize, you are missing out on a great deal of potential education.
The next character you are likely to encounter is Cologne Guy. This is the fellow who has a tough workout, then switches to his work clothes and heads to the office. Rather than showering, he just applies a liberal splash of cologne before he gets dressed. The photography equivalent of this one is the Photoshop Fixer-uppers… the people who are sloppy with their camera work – planning to just fix everything in Photoshop layer. Just as no amount of cologne will replace a shower, no amount of Photoshop work will replace an image that is done right in the camera. If you get it right from the beginning, then the Photoshop tricks will enhance the image. Please don’t throw a bunch of cologne on your images!
Probably the worst offender is the one you don’t see. As bad as the Talker is… at least he makes an effort to PRETEND he is exercising. After all, ten minutes is better than nothing. Don’t be a photographer who is not interested in growing and improving. No matter where you are in your photographic journey, there is room for improvement. Set a goal – even a minor, easy goal – and see if you can reach it. Then set another one. Little by little, you will shape and tone your creative mind and have it ready for the beach in no time!