Archives for Social Media

6 Days of Free Photography Education

I am excited to be a part of the PROSPER eConference Summit January 14-23. This summit brings together 15 of the brightest minds in the industry — leading photography experts who will share proven strategies, real-world techniques, and hands-on tools designed to help you: • Attract, close, and thrill your ideal clients • Price your work smartly for both profit and growth • Learn to recapture your valuable time • Create true financial freedom for you and your family  Join us for 6 days and 15 interviews to learn: -How to book yourself solid -Find new clients through social media and email campaigns -Use SEO to attract new clients -Roll out promotions that will keep you busy through the slow season -How to price yourself appropriately -How outsourcing can free up your life AND make you more money -How branding can help you stand out in a crowded market -Understand how you’re self-sabotaging your own business And the best part?!? PROSPER is absolutely FREE! There is NO COST to join us for this LIVE virtual eConference! Worried you can’t make it to the live event?? Once registered, you have the option to purchase ALL 15 INTERVIEWS for ONLY $39!! This is an incredible deal, valued at over $1500!!
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Social Media Made Easy

Ready To Take Your Social Media To The Next Level? Still struggling to get your social media program working properly? If you are like most people, you spend hours and hours online “marketing your business” with very little to show for it.  Don’t worry- help is here! A while back, I wrote an ebook called Social Media 101 that outlined my basic strategy for keeping up a social media presence- without investing hours of your life.  It all comes down to streamlining the process and using the right tools.  The book sells for $20 but I figured I would go ahead and give people a chance to get it for free.  All you have to have is a Twitter account.  Of course, if you are interested in social media, you almost certainly have one of those, right? Get The Book Free Here’s how it works.  Simply click on the Pay With A Tweet button below.  It will prompt you to send out a tweet- telling your friends about the free ebook.  Once you have done that, you are able to download the ebook.  What could be easier?  I’ve been using Pay With A Tweet for the past couple of years and
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Is Klout Really Worth The Effort?

Klout is one of those polarizing forces on the Internet.  Some people swear by it -others think it is a joke.  If you are unfamiliar with Klout, it is basically a website that tracks your social media interactions and calculates a score showing how “influential” you are.  The exact formula they use is about as secret as Google’s ranking algorithms.  In other words- who know!??? Any Benefits? When I started with Klout, I saw two potential benefits.  One was a way to benchmark my social media efforts.  Even though I don’t understand WHY my score goes up and down, it is an interesting way to track your overall progress.  After all, if your Klout score is going up, you are interacting with more and more people online and doing a better job of getting your message out there.  For as little time as it takes, I think it is worth monitoring your Klout score.  The key is to just not get obsessed with raising your score.  Just monitor it like you do anything else. Perks? The other interesting potential benefit for me was Klout Perks.  The concept is that your Klout score qualifies you to participate in various perks – which
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Are You Missing Out On Google Plus?

  I’ll be honest- when I first heard about GooglePlus, I wasn’t that excited.  I already had plenty of social media outlets to occupy my time and effort.   Did I really need another?  Wasn’t this just Google’s version of Facebook?  My enthusiasm was further reduced by the fact that you had to be invited to even use the service at first.  Seemed like a lot of hoops to jump through for something I already have with Facebook. For some reason- and I can’t tell you why- I decided to give it a try.  Maybe I was just bored that day or had become frustrated with one of Facebook’s famous updates.  I setup an account, filled out some profile info and sat back to enjoy the show.  Unfortunately, nothing happened.  I found a few friends who had Google+ accounts and followed a few other interesting folks, but that was about it.  I logged out and didn’t return for months. Let’s Try Again! Recently, I decided to give it another chance.  I had read a few blog posts by people who were truly sold on the concept and seemed to be enjoying themselves.  I got back online, gave my profile page
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10 Tips For More Twitter Followers

As a photographer – or any business owner – it is important that you understand how Twitter followers work.  You want to find a way to add quantity, while still maintaining quality.  Otherwise, you are just spinning your wheels.  A strong Twitter following will be a great way to promote your brand, while meeting interesting people in your industry.  It is truly a win-win proposition if you do it correctly. Why Even Use Twitter? I used to ask the same question.  Twitter is probably the most misunderstood piece of the social media puzzle.  Most people think of Twitter as a bunch of people texting about what they are buying at the grocery store or how they are caught in traffic.  Sure- it CAN be that – but it can also be a whole lot more. The Problem With Followers For Twitter to work properly, you need to have people following you.  Otherwise, you are just talking to yourself.  When I first started out, I made the mistake of trying to get as many followers as possible.  My trials and tribulations are well-documented on my infamous Twitip post from a few years back.  If you have people following you who don’t
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Why Ignoring LinkedIn Is A Bad Idea

With the huge popularity of Twitter and Facebook, poor LinkedIn has kind of fallen to the wayside.  The question is… are you making a big mistake my not including LinkedIn in your social medial strategy? Last week, I wrote a post comparing Google Plus and Facebook.  Facebook is the king of the mountain, but Google is gaining ground.  Last time I checked, Facebook had over 750 million users.  Think about that for a second.  There are only 312 million people in the entire U.S.  If Facebook was a country, it would be the third largest country in the world!   Everyone is on Facebook, but not too many are on LinkedIn – so why bother? The biggest reason is the audience.  LinkedIn has a very different audience than Facebook.   Facebook is much more personal.  First day of school pictures, birthday announcements, divorce updates – whatever.  LinkedIn is more geared towards businesses.  You won’t find too many people playing Farmville on LinkedIn.   With over 100 million users, that makes LinkedIn a pretty big group of potential contacts for your business – so why not add them to your marketing efforts.  With programs like Tweetdeck, you can update Facebook, Twitter and LinkedIn all
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7 Secrets To Promote Your Next Blog Post

You’ve written the perfect blog post… now what? You publish it to your blog, cross your fingers and sit back to wait for the traffic to roll in, right?  The problem is- where do you get all the traffic?  I asked some of the best in the business to give me a few of their secrets of publicizing a blog post.  Basically, after they publish a post – what do they do next to promote it?  Here is what I came up with… 1.  FACEBOOK AND TWITTER According to Marian Schembari (Marian’s Blog) she will post to her Facebook profile and tweet to her Twitter followers.  However, she depends a lot on subscribers, “My readers come from their subscription. Building up those subscribers involved a lot of guest posting on other blogs and lots and lots of commenting.” 2.  PING! Ana Hoffman has an incredible blog and did an article on blog promotion a while back (check out Ana’s blog post).  The first technique she mentions is to ping your post.  Pinging is basically notifying different services that you have posted new content.  On many blogs, this is done automatically, but Ana likes to do a manual ping as well. 
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Facebook vs Google Plus

It seems hard to believe there is any possibility of someone trying to compete with Facebook.  Google, however, has decided to give it a go. If you haven’t heard of Google Plus (or Google+) it is basically the company’s attempt at creating a newer, better Facebook.  I wasn’t too interested in another Facebook, but got curious and decided to check it out.  As you can see, the basic page looks a lot like the familiar Facebook page. The biggest difference comes into play when you start adding friends.  GooglePlus has a system called Circles where you create subgroups of all your contacts.  This was always a tricky part with Facebook.  You had 100 friends, but only 6 or 7 were actually friends.  The rest were co-workers, acquaintances, old high school chums, long-lost family members – and even just strangers that you didn’t want to hurt their feelings.  With G+ you create groups (called Circles) like Friends, Family, whatever you want.  When you add a new person to your network, you decide which groups they belong to and you add them to those Circles. Now when you post pictures from the party you attended last weekend, you can decide who sees
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