Klout is one of those polarizing forces on the Internet.  Some people swear by it -others think it is a joke.  If you are unfamiliar with Klout, it is basically a website that tracks your social media interactions and calculates a score showing how “influential” you are.  The exact formula they use is about as secret as Google’s...

  I’ll be honest- when I first heard about GooglePlus, I wasn’t that excited.  I already had plenty of social media outlets to occupy my time and effort.   Did I really need another?  Wasn’t this just Google’s version of Facebook?  My enthusiasm was further reduced by the fact that you had to be invited to even use the service at...

As a photographer – or any business owner – it is important that you understand how Twitter followers work.  You want to find a way to add quantity, while still maintaining quality.  Otherwise, you are just spinning your wheels.  A strong Twitter following will be a great way to promote your brand, while meeting interesting people in your industry....

With the huge popularity of Twitter and Facebook, poor LinkedIn has kind of fallen to the wayside.  The question is… are you making a big mistake my not including LinkedIn in your social medial strategy? Last week, I wrote a post comparing Google Plus and Facebook.  Facebook is the king of the mountain, but Google is gaining ground.  Last time I checked,...

You’ve written the perfect blog post… now what? You publish it to your blog, cross your fingers and sit back to wait for the traffic to roll in, right?  The problem is- where do you get all the traffic?  I asked some of the best in the business to give me a few of their secrets of publicizing a blog post.  Basically, after they publish a post –...

It seems hard to believe there is any possibility of someone trying to compete with Facebook.  Google, however, has decided to give it a go. If you haven’t heard of Google Plus (or Google+) it is basically the company’s attempt at creating a newer, better Facebook.  I wasn’t too interested in another Facebook, but got curious and decided to...