The Shocking Truth About Sales

Jan 27

The Shocking Truth About Sales

The Art Of The Sale Selling our work seems to be one of the toughest jobs a photographer has to do.  It is can be stressful, difficult and ultimately lead to the demise of your business if you don’t know what you are doing. When I speak at photography conventions, the topic always comes up – in one form or another.  It seems to really baffle people. ...

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Are You Buff Enough?

Dec 01

Are You Buff Enough?

This week, I finally finished up the book I’ve been working on for the past couple of weeks.  It is a how-to guide on setting up a solid social media strategy.  For photographers trying to grow their business, it might be just what the doctor ordered!  If you just can’t wait to read it, click here (shameless plug). My New Secret Weapon One of the big...

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7 Secrets To Promote Your Next Blog Post

Aug 26

7 Secrets To Promote Your Next Blog Post

You’ve written the perfect blog post… now what? You publish it to your blog, cross your fingers and sit back to wait for the traffic to roll in, right?  The problem is- where do you get all the traffic?  I asked some of the best in the business to give me a few of their secrets of publicizing a blog post.  Basically, after they publish a post –...

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Are Your Goals Up To Date?

Aug 22

Are Your Goals Up To Date?

Summer is over and the fall is right around the corner.  Next thing you know, we will all be saying, “Wow-is it the holidays already?”  As the year winds to a close, we discover that most of our New Years resolutions have fallen to the wayside and we reset them for the next year.   If you set some goals this January- now is the time to evaluate your...

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The Weakest Link

Aug 05

The Weakest Link

In every operation there is a weakest link. It is the part of your business that holds you back. Think of a bunch of people stranded on a desert island. If the island has enough water for 12 people, enough shelter for 15 people and enough food for 8 people – how many can really live there? You could build a high-rise apartment complex on the island –...

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Should You Un-Friend Social Media?

Jul 29

Should You Un-Friend Social Media?

I have a love/hate relationship with the whole Social Media thing.  I love catching up with friends on Facebook or screaming at the universe on Twitter – but sometimes it gets to be too much.  You have to step back and ask yourself if it is right for your business. One of the weird things about being a professional photographer is that there is a very fuzzy...

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