This week, I finally finished up the book I’ve been working on for the past couple of weeks.  It is a how-to guide on setting up a solid social media strategy.  For photographers trying to grow their business, it might be just what the doctor ordered!  If you just can’t wait to read it, click here (shameless plug). My New Secret Weapon One of the big...

You’ve written the perfect blog post… now what? You publish it to your blog, cross your fingers and sit back to wait for the traffic to roll in, right?  The problem is- where do you get all the traffic?  I asked some of the best in the business to give me a few of their secrets of publicizing a blog post.  Basically, after they publish a post –...

Summer is over and the fall is right around the corner.  Next thing you know, we will all be saying, “Wow-is it the holidays already?”  As the year winds to a close, we discover that most of our New Years resolutions have fallen to the wayside and we reset them for the next year.   If you set some goals this January- now is the time to evaluate your...

In every operation there is a weakest link. It is the part of your business that holds you back. Think of a bunch of people stranded on a desert island. If the island has enough water for 12 people, enough shelter for 15 people and enough food for 8 people – how many can really live there? You could build a high-rise apartment complex on the island –...

I have a love/hate relationship with the whole Social Media thing.  I love catching up with friends on Facebook or screaming at the universe on Twitter – but sometimes it gets to be too much.  You have to step back and ask yourself if it is right for your business. One of the weird things about being a professional photographer is that there is a very fuzzy...

Could you use more visitors to your website or more customers walking in your front door?  If you are struggling to get the word out to potential clients, you might want to consider a more “space age” approach. Last week, I was lucky enough to get my hands on a copy of Launch by Michael Stelzner.  The book equates marketing a business to launching a...