The Quote “A year from now, you will wish you had started today.”      –Karen Lamb Think about that for a second. Really let it sink in. The Plan If you are like me, you probably have a ton of plans.  A million things you plan on doing at some point.  The problem we all run into is that they never seem to work their way to the top of the...

DO YOU NEED IT? It doesn’t matter if you are a photographer or any small business owner, you still need a way to keep in contact with your clients.  When I discuss marketing with other photographers, the studio newsletter always comes up.  With today’s online world, are the days of the newsletter behind us?  Absolutely NOT! WHY NOT? Sure, we have...

  “You never get a second chance to make a first impression”   We’ve all heard it before- and in the digital age, it is more important than ever.  When potential clients first locate your business, it will likely be done online – via your website, LinkedIn, Facebook page or other site.   Putting your face on the page helps give your...

This weekend, I was reading a post from a self-proclaimed “blogging guru” and it got me thinking…. what does it take to be a guru? Authority or Guru The first thing to clarify is the difference between an “authority” and a “guru.”  Basically, if you can tell someone more than they care to hear about a topic, you are...

The Story A while back, I was at a school auction and won a certificate for four music lessons at an area music school.  One of my boys has been wanting to take some music lessons, so it seemed like a good match.  Then I called them… The Concept When most businesses donate something to a school auction, they aren’t generally doing it to help the...

The Art Of The Sale Selling our work seems to be one of the toughest jobs a photographer has to do.  It is can be stressful, difficult and ultimately lead to the demise of your business if you don’t know what you are doing. When I speak at photography conventions, the topic always comes up – in one form or another.  It seems to really baffle people. ...