This weekend, I was reading a post from a self-proclaimed “blogging guru” and it got me thinking…. what does it take to be a guru? Authority or Guru The first thing to clarify is the difference between an “authority” and a “guru.”  Basically, if you can tell someone more than they care to hear about a topic, you are...

The Story A while back, I was at a school auction and won a certificate for four music lessons at an area music school.  One of my boys has been wanting to take some music lessons, so it seemed like a good match.  Then I called them… The Concept When most businesses donate something to a school auction, they aren’t generally doing it to help the...

The Art Of The Sale Selling our work seems to be one of the toughest jobs a photographer has to do.  It is can be stressful, difficult and ultimately lead to the demise of your business if you don’t know what you are doing. When I speak at photography conventions, the topic always comes up – in one form or another.  It seems to really baffle people. ...

This week, I finally finished up the book I’ve been working on for the past couple of weeks.  It is a how-to guide on setting up a solid social media strategy.  For photographers trying to grow their business, it might be just what the doctor ordered!  If you just can’t wait to read it, click here (shameless plug). My New Secret Weapon One of the big...

You’ve written the perfect blog post… now what? You publish it to your blog, cross your fingers and sit back to wait for the traffic to roll in, right?  The problem is- where do you get all the traffic?  I asked some of the best in the business to give me a few of their secrets of publicizing a blog post.  Basically, after they publish a post –...

Summer is over and the fall is right around the corner.  Next thing you know, we will all be saying, “Wow-is it the holidays already?”  As the year winds to a close, we discover that most of our New Years resolutions have fallen to the wayside and we reset them for the next year.   If you set some goals this January- now is the time to evaluate your...