Monthly Archives January 2014

Off The Record: Rio

The First Album The first official album cover for my “Off The Record” project has been completed and was unveiled today – appropriately enough – in London during my program at SWPP.  I decided to start the project off with an iconic album cover from a British band that helped define 80s music – Duran Duran. Rio When we were first kicking the idea around, the idea of doing Rio came up immediately.  My “Off The Record” partner, Julie Spero, told me she knew just the right person to model for it.  Going forward, most people will be choosing their own covers.  But we had to start somewhere and kind of did this one backwards by choosing the model that fit the subject.  Casey Donato ended up being the perfect fit.  She is a photographer herself, so she had an easy time acclimating to the process.  She also had that exotic “Rio” look. Creating The Cover Honestly I decided to start with Rio because I thought it would be an easy one to get out of the way quickly before I left town.  I could not have been more wrong.  Simply “blowing out” the highlights did not create the right
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Photo Project: Off The Record

Anyone Remember Records? The era of the vinyl LP is pretty much behind us.  Sure, there are a few die-hard collectors and DJs who still covet records, but by-and-large, the music industry has left them behind. Remember when you were a kid and you got a cool new album for Christmas?  It was always obvious what it was from the unusual, flat shape.  You would put the record on the turntable and hear a second or two of “crackle and pop” then the music would kick in.  You just don’t get that with a CD. The Art Another aspect that is lost on modern music is the album cover.  Many albums are downloaded or at best, printed to CD.  The once great 12×12 album cover is now a small 5×5 CD – or even a one inch square image on a computer screen. I thought it would be great to bring back the album cover with a new photographic project this year. Introducing the “Off The Record” Project The project will consist of a series of portraits, done in the style of iconic album covers.  It may not be your favorite album or even your favorite band, but you will
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6 Days of Free Photography Education

I am excited to be a part of the PROSPER eConference Summit January 14-23. This summit brings together 15 of the brightest minds in the industry — leading photography experts who will share proven strategies, real-world techniques, and hands-on tools designed to help you: • Attract, close, and thrill your ideal clients • Price your work smartly for both profit and growth • Learn to recapture your valuable time • Create true financial freedom for you and your family  Join us for 6 days and 15 interviews to learn: -How to book yourself solid -Find new clients through social media and email campaigns -Use SEO to attract new clients -Roll out promotions that will keep you busy through the slow season -How to price yourself appropriately -How outsourcing can free up your life AND make you more money -How branding can help you stand out in a crowded market -Understand how you’re self-sabotaging your own business And the best part?!? PROSPER is absolutely FREE! There is NO COST to join us for this LIVE virtual eConference! Worried you can’t make it to the live event?? Once registered, you have the option to purchase ALL 15 INTERVIEWS for ONLY $39!! This is an incredible deal, valued at over $1500!!
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The Wonders of Technology

Don’t get me wrong- there are certainly days when I long for the “good old days” – when we used film and people didn’t stare at their phones all day.  Technology can certainly be a nuisance.  However, sometimes it comes in pretty darn handy! OFF TO THE ARCTIC This week I was scheduled to speak in Minnesota to the Twin Cities Professional Photographers Association.  I was doing a 5 hour program on photography and looking forward to visiting my friends up north.  However, things got a bit dicey with the weather.  Wind chills were getting really low – like 40 degrees BELOW ZERO kind of low.  The day before the program, I found out that Southwest cancelled my flight and I had no way to get there in time for the program.  I’ve been speaking for several years and never missed a program due to weather.  Such a bummer. THE SHOW MUST GO ON This is where technology came to the rescue.  Rather than disappoint a room full of education-hungry photographers, we decided to attempt something rather adventurous:  doing the program via Skype.  As with any sort of long-distance venture, there were a million things that could go wrong.  However,
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