Monthly Archives August 2011

Why Ignoring LinkedIn Is A Bad Idea

With the huge popularity of Twitter and Facebook, poor LinkedIn has kind of fallen to the wayside.  The question is… are you making a big mistake my not including LinkedIn in your social medial strategy? Last week, I wrote a post comparing Google Plus and Facebook.  Facebook is the king of the mountain, but Google is gaining ground.  Last time I checked, Facebook had over 750 million users.  Think about that for a second.  There are only 312 million people in the entire U.S.  If Facebook was a country, it would be the third largest country in the world!   Everyone is on Facebook, but not too many are on LinkedIn – so why bother? The biggest reason is the audience.  LinkedIn has a very different audience than Facebook.   Facebook is much more personal.  First day of school pictures, birthday announcements, divorce updates – whatever.  LinkedIn is more geared towards businesses.  You won’t find too many people playing Farmville on LinkedIn.   With over 100 million users, that makes LinkedIn a pretty big group of potential contacts for your business – so why not add them to your marketing efforts.  With programs like Tweetdeck, you can update Facebook, Twitter and LinkedIn all
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7 Secrets To Promote Your Next Blog Post

You’ve written the perfect blog post… now what? You publish it to your blog, cross your fingers and sit back to wait for the traffic to roll in, right?  The problem is- where do you get all the traffic?  I asked some of the best in the business to give me a few of their secrets of publicizing a blog post.  Basically, after they publish a post – what do they do next to promote it?  Here is what I came up with… 1.  FACEBOOK AND TWITTER According to Marian Schembari (Marian’s Blog) she will post to her Facebook profile and tweet to her Twitter followers.  However, she depends a lot on subscribers, “My readers come from their subscription. Building up those subscribers involved a lot of guest posting on other blogs and lots and lots of commenting.” 2.  PING! Ana Hoffman has an incredible blog and did an article on blog promotion a while back (check out Ana’s blog post).  The first technique she mentions is to ping your post.  Pinging is basically notifying different services that you have posted new content.  On many blogs, this is done automatically, but Ana likes to do a manual ping as well. 
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Are Your Goals Up To Date?

Summer is over and the fall is right around the corner.  Next thing you know, we will all be saying, “Wow-is it the holidays already?”  As the year winds to a close, we discover that most of our New Years resolutions have fallen to the wayside and we reset them for the next year.   If you set some goals this January- now is the time to evaluate your progress and plan out the remaining months. Earlier this year, I wrote a post on goal-setting – BLOG: TAKE A BOW – my plan was to map out each month’s post schedule and commit to getting in two posts every week. Well, it went along fine for the first few months… then things started getting busy and the posts became a little more sporadic.  The good news is, my goal for next year – “Stop Procrastinating” – is still on schedule. If your 2011 Resolutions are a distant memory, here are a few simple steps to get back on track. REVIEW YOUR ORIGINAL GOALS Make sure you remember what your goals even were.  Write them out on a sticky note and put them on your computer.  You can’t reach the goal if
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Facebook vs Google Plus

It seems hard to believe there is any possibility of someone trying to compete with Facebook.  Google, however, has decided to give it a go. If you haven’t heard of Google Plus (or Google+) it is basically the company’s attempt at creating a newer, better Facebook.  I wasn’t too interested in another Facebook, but got curious and decided to check it out.  As you can see, the basic page looks a lot like the familiar Facebook page. The biggest difference comes into play when you start adding friends.  GooglePlus has a system called Circles where you create subgroups of all your contacts.  This was always a tricky part with Facebook.  You had 100 friends, but only 6 or 7 were actually friends.  The rest were co-workers, acquaintances, old high school chums, long-lost family members – and even just strangers that you didn’t want to hurt their feelings.  With G+ you create groups (called Circles) like Friends, Family, whatever you want.  When you add a new person to your network, you decide which groups they belong to and you add them to those Circles. Now when you post pictures from the party you attended last weekend, you can decide who sees
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Cheering on the Texas Heat

Six months ago, my kids were playing in the snow.  Kinda rare for Texas-but it happened.  My how things have changed. Today is the 41st CONSECUTIVE day of 100 degree weather.  Think about that for a minute…over a month with it getting to be over 100 every day.  The last time the Heat was this bad in Dallas was during the NBA Playoffs. The weird thing is -at this point, I’m actually rooting for another day or two of hot weather.  I mean, as long as we have been miserable this long, we might as well get an award for it – right?  Now they are saying there is a chance of rain Friday night, which would probably break the streak.   Here is the question… do you take the rain or still cheer for the record?  Am I crazy to still be kind of wanting to break the record?  Not really sure why it would be a sense of pride, since I didn’t actually have anything to do with it – other than the numerous aerosol cans I have sprayed into the environment during my life.  I guess it is just kind of a badge of honor. So which are
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Finding Inspiration for Photography

Photography has always been both a science and an art.  You have to have at least a little bit of both the technical skills and the artistic skills. It is easy to improve your technical skills.  You can research new techniques online, buy a few books on exposure – heck, you could even spend an afternoon reading over that 300 page manual that came with your new DSLR.  If you are willing to put in the time and effort, you can definitely improve your technical skills.  And you should! However, it is the art side that we are all interested in.  It is the part that gets us excited and makes us want to get better. To that extent, I decided to put together a few quotes on creativity to help get your brain in creative mode this week.  Let them sink in and see where it takes you.   “Every artist dips his brush into his own soul and paints his own nature into his pictures.”   Henry Ward Beecher   “A hunch is creativity trying to tell you something.” Frank Capra   “Creativity is allowing oneself to make mistakes, Art is knowing which ones to keep.”  Scott Adams  
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The Weakest Link

In every operation there is a weakest link. It is the part of your business that holds you back. Think of a bunch of people stranded on a desert island. If the island has enough water for 12 people, enough shelter for 15 people and enough food for 8 people – how many can really live there? You could build a high-rise apartment complex on the island – capable of housing 500 people – and the island still couldn’t hold more than 8 people. The weakest link always holds you back. The key is identifying your weakest link. Don’t feel bad – we can’t be good at everything. The key is being able to determine which things you are good at and which things you are not. In a typical studio, for example, you need to have competent skills in photography, marketing, sales, general business, etc. You don’t have to be good at all of them. If you are bad at marketing, hire someone else to do that part of the business. If not, your business growth will always be limited by your marketing skill. You can even get more specific with some of the areas, like photography. You have
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Free iTunes Gift Card

The Summer of Free Stuff continues with another fun event.  This time, we are giving away a $15 iTunes Gift Card!  Download that App you’ve been wanting or the latest Glee album – whatever floats your boat. Entering couldn’t be simpler.  Oh sure, I could just automatically put everyone in the world’s name into a hat and draw one out.  That would be easier for YOU, but kind of time consuming for ME.  This is kind of a compromise. All you have to do is: Follow @larryphoto on Twitter. Simply tweet “Just entered to win an iTunes Card.  Just follow @larryphoto and retweet. http://bit.ly/mYoooT ” Now be honest… that’s pretty darn simple, huh? But what if you are one of those over-achieving types?  Maybe you like having a slight edge over the competition.  Hmmm… ok. If you fall into this category, just leave a comment below telling me that you have done Step 1 and Step 2 from above and simply ask for another entry.  You don’t even have to say “please” or use flowery words – but it sure would make things more fun for the other readers.  By leaving this comment, you will be granted an EXTRA entry
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