Monthly Archives January 2011

5 Reasons Why You Need A Pro Lab

With the age of digital photography, it seems that there are more “pro” photographers than there are Starbucks locations.  While the line between “professional” and “serious amateur” has been permanently blurred, I think the lab is an essential part of any true professional’s workflow.  If you take your craft seriously, here are a few reasons why you need a pro lab. 1.  Let’s start with the most obvious – better prints!  While many amateur One Hour-type labs use similar equipment to the pro labs, the personnel running the machines can be quite varied.  One week you have someone very good and very detail oriented… the next, someone who isn’t quite into it.   Consistency in your prints is something that is important, so why throw a variable into the equation? 2.  A pro lab will also offer specialty high end products that consumers can’t generally get.  I’m not talking about keychains or buttons – everyone can order those.  I’m talking about having a wide variety of finishes, canvas wrap styles, etc.  The more options you have available, the more you can customize your company’s product offerings. 3.  There is a great deal to be learned from other pro photographers and a
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The “One Box Plan”

January is always the time of year when we look forward to a fresh start. When you are a semi-packrat like me, this can get difficult. As I look around my office, I bet 80% of the things I see have not been used by me in over a year. So why do I keep them around??? Good question.
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New Way To Enhance Contrast

Last month, I came across a cool new tool for Photoshop called ALCE2.  I thought it might interest some of you so I did a quick video tutorial on it… (VIDEO) ALCE2 is a deceptively easy tool that enhances the contrast of an image to really give it some punch.  Unlike some filters that have hundreds of options and boxes to click – this one is simple:  just one slider.  You dial in the amount of effect you want and off it goes.  Best of all, it records the setting you used – right in the layer name – so you can actually recreate the look later.  This was a huge plus for me! If you would like to learn more about ALCE2, you can check out their homepage: ALCE2 Homepage Give it a try and let me know what you think!
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